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You know, sometimes you hear about a movie having a rough release, but the story of *Show Dogs* is on a whole other level....
You know, sometimes you hear about a movie having a rough release, but the story of *Show Dogs* is on a whole other level. I remember seeing the trailer for this film back in 2018 and thinking it looked like a standard, harmless kids’ comedy. It had Will Arnett voicing a dog, which is usually a recipe for at least a few laughs.
The plot was about this tough Rottweiler police dog, Ma, who has to go undercover at a prestigious dog show with an FBI human partner, played by Nat Faon. It seemed perfectly fine, the kind of movie you’d put on for a lazy Saturday afternoon. But then, just before it hit theaters, everything blew up.
The core of the controversy was a specific scene, or rather, a couple of scenes, that involved the grooming inspection part of the dog show. In the world of high-stakes dog shows, judges do physically handle the dogs to assess their structure and condition. In the movie, Ma has to learn to endure this inspection to win the competition.
The problem was how the film framed this. There were two moments that set off alarm bells for a lot of parents and advocacy groups. The first was when a more eperienced show dog tells Ma to go to his “happy place” while being touched.
The second, and more disturbing one, was a scene where it’s implied that the judge touches Ma’s private parts, and the film cuts to a fantasy sequence as Ma escapes to his “happy place. ” When you read that description, it’s hard not to feel a sense of unease. I wasn’t one of the first people to catch this, to be honest.
I think I first read about it on social media, and my initial reaction was disbelief. “There’s no way a major studio family film would include something like that,” I thought. But then I saw the clips and the detailed descriptions from people who had seen early screenings.
The contet was unmistakable, and it was incredibly poorly conceived. The comparison to grooming a child for seual abuse was not a stretch; it felt like a direct, if unintentional, parallel. The public outcry was immediate and fierce.
The studio, Global Road Entertainment at the time, was caught completely off guard. This wasn’t a slow-burn controversy; it was an eplosion. Petitions were launched, and groups like the National Center on Seual Eploitation publicly condemned the film.
The pressure was immense. I recall talking to a friend of mine who has young kids about it, and she was horrified. She said, “That’s it, we’re not going. I don’t care if it’s ‘just a movie,’ that concept is not something I want my kids to see, even if they don’t understand the subtet.
” And she was far from alone. This was a PR nightmare of the highest order. What happened net was a masterclass in damage control. The studio didn’t try to argue or defend the creative choice. They immediately apologized and announced they would be digitally altering the film to remove the offending scenes before its wide release.
They literally re-edited the movie in a matter of days. When *Show Dogs* finally landed in theaters on May 18, 2018, those specific moments were gone. The “happy place” dialogue during the inspection was removed, and the sensitive moment was cut to be much less intrusive.
It was a stunningly fast response. But the damage was done. The controversy had completely overshadowed the movie itself. Critics, who were already likely to pan a generic talking-animal comedy, now had this massive real-world issue to address in their reviews.
The film was shredded, both for its questionable original content and for its overall mediocre quality. It ended up being a massive bo office bomb. Reports at the time estimated it cost around $5. 5 million to re-edit and re-market the film, on top of its production budget.
It only grossed about $20 million worldwide, which is abysmal for a wide-release family film. I often think about the “what if” of *Show Dogs*. What if those scenes had been caught by a test audience or a savvy eecutive earlier in the process The filmmakers, including director Raja Gosnell, who had made successful family films like *Scooby-Doo* and *Beverly Hills Chihuahua*, insisted there was no malicious intent.
They said the scene was meant to be about the character overcoming his personal space issues for a greater goal. But intent doesn’t always matter; impact does. And the impact on the audience was one of shock and discomfort.
The whole saga of *Show Dogs* became a cautionary tale in Hollywood. It’s a stark reminder that when you’re making content for children, you have a heightened responsibility. You have to view every scene through multiple lenses, considering not just the literal action but the metaphors and subconscious messages that might be conveyed.
A joke that seems silly to an adult writer in a room can land with a completely different, and much darker, tone for a child or a parent in a theater. In the end, *Show Dogs* is mostly remembered not as a movie, but as a controversy. It’s a case study in how a single, terrible creative decision can derail an entire project and spark a necessary conversation about child safety and media literacy.
Every time I see it pop up on a streaming service now, that’s the first thing I think of. It’s a permanent part of its legacy, and honestly, it probably should be. It serves as a lesson that hopefully, the industry has learned from.